“As a company with an R&D center in Israel, we wanted to open our US headquarters on the East Coast,” explained Guy Benjamin, Co-founder and Co-CEO of Insurights. “When looking at the talent pools, we noticed that the best talent in the health and wellness industry is in and around New York.”

Insurights is helping solve a problem unique to Americans in that it tackles the complicated healthcare system not experienced by Israelis at home. Expanding operations to the US means that feet need to be on the ground from those who have lived it first-hand. “Additionally, the New York startup ecosystem is thriving, especially the Israeli one, being part of a community was very important to me,” he added.