Israeli entrepreneur Talmon Marco has a strong track record in the start-up world. He co-founded the Viber messaging app, and developed a popular ride-sharing app. Now, he sees hydrogen as the next big opportunity. In 2019, he founded H2Pro with researchers from the Technion-Israel Institute of Technology, an institution renowned for fostering high-tech start-ups.

“Hydrogen is considered the Swiss Army knife when it comes to decarbonizing our economy for what are called ‘hard sectors,’ like aviation, steel production, industrial heat and heavy transport,” explains Marco. “For all of these, we need hydrogen. It’s important that we build a world, a better world, for our children or for our grandchildren. We need to clean up the mess that was created by this generation and previous generations.”