IL MAKIAGE, co-founded by Israeli businessman Oren Holtzman, announced the acquisition of Voyage81. This is the second acquisition of an Israeli startup in the last two years. According to reports, the deal was sealed at $40 million, with the entire Voyage81 staff transferring to IL MAKIAGE. The beauty company’s CEO notes in a chat with Geektime that this is definitely not the last time they shop in the Israeli tech aisle.

Customized product offering from a single image

The startup being acquired, Voyage81, develops patented software that brings hyperspectral imaging capabilities to smartphones. Voyage81’s software extracts over 30 channels of hyperspectral information from RGB images taken with existing smartphone cameras. In addition to its vision software, the Israeli startup is currently developing a hardware-based solution, in tandem with some of the largest global smartphone manufacturers, that builds on the company’s hyperspectral software to significantly enhance photos taken in low-light conditions.

In a conversation with Geektime, CEO Oren Holtzman explains that all 20 Voyage81 team members will join IL MAKIAGE, which is emerging from the beauty sector as a major tech player: “80 out of our 200 employees are techies.” As part of the acquisition, Nvi Price, Voyage81 CEO, becomes IL MAKIAGE’s new CTO and Dr. Boaz Arad takes over as Chief Vision Officer.