Darko Mandich, a former bee-honey industry executive, and Aaron Schaller, a scientist and amateur chef, started the San Francisco-based company in 2020 with the goal of bringing sustainability to the $10 billion global honey market, which Mandich described as “one of the most unsustainable agricultural sectors with broken supply chain and quality issues.”

Mandich explained that his epiphany came while reading a Wired article that reported on how keeping honey bees in bee hives was actually killing the 20,000 wild and native bee species due to the loss of a diversity in the bee population.